National Association for Home Care & Hospice

Session : NAHC100
Opening General Session
A Loving and Gentle Approach to Challenging Behaviors with Alzheimer' Patients
Conference : 2010 Private Duty Home Care Leadership Summit & Exposition
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$13.00

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Session : NAHC102
101: Marketing Inside Out: Recruiting and Hiring Staff as an Internal, Ongoing, Strategic Marketing Effort CD
Conference : 2010 Private Duty Home Care Leadership Summit & Exposition
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$13.00

Setting strategy for marketing is accepted. This beneficial workshop for start-ups, established businesses, and all models of agencies teaches some basics to either use existing workforce successes to find and hire more talented care providers or set criteria that will identify and attract top-notch caregivers.

Objectives: * Demonstrate effective strategic marketing tools to recruit caregivers; * Identify the ways to attract for the highest quality; * Identify ways to screen for the highest quality; and * Discuss the importance of identifying characteristics for the best direct care employees as an ongoing business growth strategy.

Faculty: Merrily Orsini, MSSW, CEO, corecubed, Louisville, KY

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Session : NAHC103
102: Good Beginnings are Good for Business: How to Craft a World Class Private Duty Orientation
Conference : 2010 Private Duty Home Care Leadership Summit & Exposition
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$13.00

It is imperative to ground new caregivers properly in order for them to excel in their remote jobs. It is equally beneficial to your business. Learn the difference between orientation and on-boarding and why one is the process of choice for PD caregivers. Participants will take home the elements of a world class on-boarding experience as well as important topics, tips, and formats.

Objectives: * List the top ten reasons private duty orientations fail; * Differentiate orientation versus on-boarding; and * Design an effective on-boarding process for private duty caregivers.

Faculty: Sandra A. Smith, SPHR, CHC, HR Pathways, Troy, VA

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Session : NAHC104
103: A Focus on Profitable Business: Agency Growth and the Bottom Line
Conference : 2010 Private Duty Home Care Leadership Summit & Exposition
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Will an increase in referrals automatically lead to an increase in the bottom line? Are all admissions good for business? Learn how to predict your financial performance based upon case mix. This presentation will offer the tools necessary to build a strong bottom line through focused branding, new program development, and select volume growth. It will be particularly beneficial for established hospital-based agencies, home health agency-based agencies, or private duty national chains. Start ups will also take away helpful hints.

Objectives: * Describe key ingredients to building a strong bottom line; * Analyze your current financial condition and chart a course for a successful future; and * Develop your plan to grow desirable volume.

Faculty: Gary Oppedahl ,President & CEO , TBAB Health Care, Albuquerque, NM

Supplementary materials

Session : NAHC105
201: Build It and They Will Stay: Retention Strategies to Retain Top Performers
Conference : 2010 Private Duty Home Care Leadership Summit & Exposition
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$13.00

Create a culture of retention by adopting specific practices to retain top employees. Its about relationships; its about environments. Learn strategies to stop the revolving door and boost long-term commitment. This information packed session is designed for businesses committed to success through learning about the innovative methods to influence retention.

Objectives: * Identify the components of a culture for retention; * Deal with problems to enhance growth, not departure; and * Describe strategies to keep the rookies and provide growth for the experienced.

Faculty: Patricia Jump, MA, BSN, RN, COS-C; President, Acorns End Training and Consulting, Stewartville, MN

Supplementary materials

Session : NAHC106
202: How to Bullet- Proof Your Key Accounts and Referral Sources
Conference : 2010 Private Duty Home Care Leadership Summit & Exposition
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Home care private pay competition is fierce. Your best referral sources are your competitors high value targets. What are you doing to keep the barrier to entry high? Learn how to create a systematic process that builds walls around your top referral sources that are too high for your competitors to climb and too strong to break down. This session will give you the seven steps to bullet proofing your referral sources and will give you the roadmap to creating a referral source for life!

Objectives: * Identify who your key accounts are and what makes them tick; * Set a strategy for each account; and * Create a shield around your account or referral source to prevent competitive entry.

Faculty: Janet B. Laswell, Director of sales training(southwest region) Power Shot Training, Albuquerque,NM

Supplementary materials

Session : NAHC107
203: Growing Your Business with Selling as an Exit Strategy
Conference : 2010 Private Duty Home Care Leadership Summit & Exposition
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$13.00

Debunking the myths about selling as an exit strategy, representatives from three very different companies actively acquiring private duty businesses explain the differences in their operational models, acquisition strategies, and processes. This session, conducted in a unique panel discussion format with ample Q&A, will highlight some of the key similarities and differences between the ways buyers evaluate value and complete homecare acquisitions. During the session, panel members will review the process, share techniques for maximizing value and lend some transparency to the entire process, from offer to closing.

Objectives: * Identify the three most important aspects buyers look for in an acquisition; * Discuss detailed specifics about the steps in the process of selling; and * Reveal best practices and ways to avoid potential pitfalls along the way.

Faculty: Jeff Salter, Chief Executive Officer/ Founder, Caring Senior Services, San Antonio, TX.; Brian Bruenderman, Director of Development, ResCare, Inc.; Louisville, KY.; Peter Sosnow, Corporate Development, SeniorBridge, New York, NY

Supplementary materials

Session : NAHC108
301: Understanding the Employee Free Choice Act & Creating a Solid HR Strategy
Conference : 2010 Private Duty Home Care Leadership Summit & Exposition
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The Employee Free Choice Act (EFCA) will alter the landscape of labor-management relations. It contains the most sweeping changes to the National Labor Relations Act in the 74 year history of this legislation. Some version of this is expected to be passed by Congress in 2009. Employers must understand the effects of this law and they must develop a solid HR strategy for operating under this legislation.

Objectives: * Identify the key provisions of the EFCA; * Discuss the elements of a solid HR strategy for effective operations under the EFCA; and * Describe best practices for effective operations under the EFCA.

Faculty: Joseph Maddaloni, JD, MPA, Trenk, DiPasquale, Webster, Della, Fera & Sodono, PC, Morristown, NJ.; John Buck, BA, Executive Director, Visiting Homemaker Services of Hudson County, Jersey City, NJ

Supplementary materials

Session : NAHC109
302: What is Geriatric Care Management and How Can It Help Your Private Duty Business?
Conference : 2010 Private Duty Home Care Leadership Summit & Exposition
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$13.00

This workshop defines Geriatric Care Management (GCM) and offers a template for developing a profitable service line. Learn the mechanics and value of GCM, its return on investment and how a well managed service line can be profitable on its own as well an extender for aide, homemaker, and companion services, where GCM realizes its greatest return on investment. Geriatric care management can become an indispensable addition to home care services.

Objectives: * Describe the GCM service line as it relates to three primary disciplines: nursing, social work, and therapy; * Discuss the business and revenue model for GCM service provision in collaboration with a private duty home care agency; and * Demonstrate how GCM impacts long term home care revenue and outcomes.

Faculty: Joseph Jackson, LICSW, ElderCare Advisors, Inc. , Lenox, MA

Supplementary materials

Session : NAHC110
303: Reprioritizing Your Private Duty Business in a Tough Economy
Conference : 2010 Private Duty Home Care Leadership Summit & Exposition
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In an era of recession where flat growth, fewer customers,and smaller cases are all too common, what are the innovations and best practices that drive continued expansion in a 420-office private duty company? Learn the findings of this companys analysis of the elements that have driven the success of its highest performing offices. Understand the details of building a disciplined focus that results in a steady flow of business, effective cost containment strategies, and elements that produce a healthy bottom line.

Objectives: * Identify the best marketing practices in a tough economy; * Articulate the new, best approaches to handle customer concerns during inquiries for care; and * Describe the best strategies to retain staff in these economic times.

Faculty: Patricia Drea, MPA, BSN Chief Operating Officer, Visiting Angels, Tega Cay, SC

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