National Restaurant Association

Session : NRA1601
Attracting and Delighting Customers via Mobile with 1:1 Customer Engagement
Conference : Restaurant, Hotel-Motel Show 2016
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$45.00

Shane O'Flaherty Speaker National Director of Hospitality and Travel Microsoft

Scott Bradley Speaker CEO & Founder VMob

Driven by the pace of innovation, the shifting consumer profiles, a desire for more connected experiences and the introduction of many disruptive players to the market Microsoft will discuss the future of the restaurant industry and highlight a platform called VMob that uses intelligent personalization. We will discuss the specific case study that is driving over 700% increase in a personalized offer redemption form the generic ones establishments traditionally send out. By collecting data from any data source - mobile, wearables, beacons, Wi-Fi, POS, Digital Signage, etc. - and combining it with existing customer data - loyalty programs, past purchase history, CRM etc. - the platform can target and tailor content to drive incremental revenue to your establishment.

Session : NRA1602
Cash In On Catering: The Secret To Boosting Profits
Conference : Restaurant, Hotel-Motel Show 2016
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$45.00

Michael Attias Speaker Founder/President Restaurant Catering Systems

Savvy operators are racing to find creative low-cost ideas to get more sales out of the overhead they possess. Catering is the dark horse in that race. Explore how to create a marketing strategy for adding catering as a profit center and how catering menu design, catering sales building and repeat catering business improve existing catering offerings.

Session : NRA1603
Culinology and the Restaurateur
Conference : Restaurant, Hotel-Motel Show 2016
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$45.00

Charles Hayes Moderator Immediate Past President Research Chefs Association

Stan Frankenthaler Speaker Chief Officer of Food, Beverage and Strategic Supply CraftWorks Restaurants & Breweries, Inc.

Nevielle Panthaky Speaker VP Culinary PF Changs

Clare Wilson Speaker Senior Manager, Fresh Food Innovation 7-Eleven

Culinology is a new term, but the practice of blending culinary arts with food science has been around for centuries. Chefs rely on Culinology principles to develop consistently great tasting food that is also safe, nutritious and profitable. Hear how R&D chefs tap into their food, art, and science skills for powerful product development.

Session : NRA1604
Hire, Train, Reward, Retain: Developing a Team of Top Performers
Conference : Restaurant, Hotel-Motel Show 2016
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$45.00

TJ Schier Speaker President SMART Restaurant Group

Finding great people who do great work is a huge challenge. Learn more about effective, cutting-edge recruiting and hiring tactics, robust training for multi-generational staff, incentive and bonus programs to drive your top line and employee engagement, and methods for increasing retention.

Session : NRA1605
MenuTrends & The Changing Consumer
Conference : Restaurant, Hotel-Motel Show 2016
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$45.00

Jack Li Speaker Custom Research Datassential

Take a journey through the Menu Adoption Cycle. Learn to think strategically about trends and where they fit in your business - from cutting-edge flavors to well-established favorites. This session also covers the seismic shifts in consumer tastes, including interest in reinvented foods, multi-cultural flavors and more. This session is about transforming trends into strategy!

Session : NRA1606
View From the Top: Trade Secrets For Success
Conference : Restaurant, Hotel-Motel Show 2016
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$45.00

Ray Villaman Moderator President Tahoe Restaurant Group

Hear how nationally ranked operators reached elite status thanks to glowing online reviews, engaging company culture, and exciting menu offerings. During the session, you'll learn specific strategies for achieving similar results that will wow your loyal customers and gain accolades.

Session : NRA1607
Breaking Down Data Silos: The Next Generation in Customer Engagement
Conference : Restaurant, Hotel-Motel Show 2016
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$45.00

Gilbert Bailey Speaker ‎VP, Beanstalk Engage Heartland Payment Systems

This session will discuss emerging technologies that solve one of the biggest problems facing modern restaurant marketers: how to ingest, store and act on vast amounts of engagement and commerce data generated by their guests in real-time.

Session : NRA1608
Going Global: Understanding International Opportunities
Conference : Restaurant, Hotel-Motel Show 2016
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$45.00

Mr. Michael Schaefer Speaker Head of Beverages & Foodservice Euromonitor International

A changing global environment has made international expansion an option for more operators than ever before. This session explores the drivers behind this shift while taking an in-depth look at the countries, categories, and consumers where smaller concepts are competing-and winning.

Session : NRA1609
Service That Rocks: How to Create a Differentiated Experience
Conference : Restaurant, Hotel-Motel Show 2016
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$45.00

Jim Knight Speaker Managing Partner People Forward

This interactive session is designed to highlight best practices that amp up a company's service culture to create mind-searing guest obsession, repeat business, and sustainable results. Learn how to employ elements of edutainment to spark out-of-the-box thinking and leave you with meaty takeaways-all told through the spirit of rock 'n roll. Sponsored by Hershey.

Session : NRA1610
Small Budgets, Big Ideas: Marketing like a Pro
AUDIO ONLY
Conference : Restaurant, Hotel-Motel Show 2016
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MP3

$45.00

Meg Edgett Moderator CEO Get Perception

Jack Civa Speaker Director of Marketing Taco Cabana

Kaffee Hopkins Speaker Director of Brand Marketing Sterling Hospitality

Monique Yeager Speaker CMO Tijuana Flats

Have little money for marketing efforts? Your budget may be small, but that doesn't mean your impact can't be huge! Discover creative, cost-effective marketing tactics to increase awareness and capture your audience's attention. Learn strategies, advice and real-life marketing ideas that don't break the bank.