National Restaurant Association

Session : NRA1301
The Power of Word of Mouth: Using Your Loyal Customers Network to Acquire New Customers
Conference : Restaurant, Hotel-Motel Show 2013
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$45.00

Aaron Noveshen Dave Godwin Steve Coomes

Great food and service motivate customers to frequent your restaurant. But what morphs them into brand evangelists who cant stop telling their friends about your place? In this discussion, a panel of restaurant operators share best practices regarding the use of high-tech customer loyalty, mobile devices, and marketing platforms. By rewarding customers who spread the word about their restaurants through personal and electronic networks, theyve grown sales and transactions and broadened their businesses following.

Session : NRA1302
Menu Re-Design: How to Fix Your Layout, Copy, Design, and Pricing Tactics
Conference : Restaurant, Hotel-Motel Show 2013
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MP3

$45.00

Daniel Brancusi Gregg Rapp Sybil Yang

Much of menu design is subjective and personal, but some is surprisingly black and white. This session uses behavioral research and industry case studies to explain what does and does NOT work to increase sales or margins when it comes to menu design. The panel will cover fact vs. fiction, best practices and equip attendees with a better understanding of how menus can be physically designed and presented to guests to further an overall service experience.

****AUDIO ONLY****

Session : NRA1303
Kid Tested, Parent Approved How to Ensure your Restaurant is Truly Kid Friendly
Conference : Restaurant, Hotel-Motel Show 2013
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MP3,VIDEO

$45.00

Jennifer Bilbro Sue Hensley

Many restaurants claim to be kid friendly and welcoming to families. But what exactly does it mean? These days, its much more than offering a kids menu and some crayons. In this session, the panel will discuss affordable ways restaurants can raise their kid friendly status. Attendees will learn how to optimize their strategy to better serve families and kids, including overall dining experience, menu options, kid-friendly specials and how to make your restaurant healthy for kids.

Session : NRA1304
Is My Restaurant Ready To Franchise?
Conference : Restaurant, Hotel-Motel Show 2013
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MP3,VIDEO

$45.00

Bob Gappa Dmitry Shapiro Ryan Palmer Ted Leovich

To franchise or not to franchise? Its a big question. This session helps you answer it with a panel of experts who will discuss the 3 Phase Process to follow when launching a successful franchise program. Attendees will learn what resources need to be allocated to ensure they are well prepared. Participants will gain the benefit of interacting with a franchise consultant, a franchise attorney and successful franchisers. This is a great opportunity to have all of your franchise questions answered.

Session : NRA1305
How to Make Concessions Part of the Guest Experience, Not Just a Transaction
Conference : Restaurant, Hotel-Motel Show 2013
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MP3

$45.00

Amy Ritter-Cowen Andy Zakrajsek Harriet Resnick Steve DiPrima

Dining can and should be part of any great destination experience, and in just a few steps operators can make this happen. Attendees will gather innovative insight as to how concessions can support their mission, both enhancing the venue as well as contributing to the guest experience.

****AUDIO ONLY****

Session : NRA1306
Cultures That Work
Conference : Restaurant, Hotel-Motel Show 2013
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MP3,VIDEO

$45.00

BJ Stone, Kerry Kramp, Michael O'Donnell, Richard Rivera, Tom DeCotiis

Every company has a culture. The question is whether its the right culture for you. Hear from a panel of CEOS that will share insights on the dos and donts of culture within an organization. Attend this session to learn the true meaning of culture and how you can make it a competitive advantage within your company.

Session : NRA1307
The Pros and Cons of Being A Restaurant Franchisee
Conference : Restaurant, Hotel-Motel Show 2013
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$45.00

Craig Dunaway, Eric Stites, Jim Shipman, Julie Bennett, Richard Rosen

Until youve owned a Franchise you dont know all the good, the bad and the ugly about it. This session is specially designed to remove that mystery. Listen to straight talk from a panel of veteran franchise operators about all of the pros and cons to being a franchise, as well as first-hand accounts and tips for selecting, buying and operating your own franchise.

****AUDIO ONLY****

Session : NRA1308
Procurement and Distribution Strategies for Turbulent Time
Conference : Restaurant, Hotel-Motel Show 2013
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MP3,VIDEO

$45.00

Janet Erickson, Matt Riddleberger, Stan Harvey

During these tough economic times you need to make sure you get the right products at the lowest costs! Hear from veteran supply chain executives as they present their top strategies for cost savings. These are take-aways that every operator can use to help increase profit in their business. From supplier selection to commodities to sourcing, they will share ideas that work for operations of all sizes.

Session : NRA1309
Playing to Win: The Secrets to Achieving Family Loyalty
Conference : Restaurant, Hotel-Motel Show 2013
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MP3,VIDEO

$45.00

Chris Janush, Julie Casey, Scott Wise

The standard for satisfying todays sophisticated family is constantly elevating. Add in finances and evolving digital entertainment and you have the opportunity to engage both kids and families with loyalty initiatives like never before. This session gives operators the secrets to engagement, repeat-visits and loyalty. This includes why kids and parents like to go out, why they choose particular restaurants and how operators can develop a loyalty and engagement initiative of their own.

Session : NRA1310
Health Care- What You Need To Know Now
Conference : Restaurant, Hotel-Motel Show 2013
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MP3,VIDEO

$45.00

Michelle Neblett, Randy Spicer

The 2010 health care law begins to take effect for employers in 2013, and whether or not you're covered by the law's employer mandate, your restaurant will be affected. So what steps should you be taking now to prepare? This session is intended for those who are looking for a basic understanding of the health care law and its impacts on restaurants and foodservice establishments.This session will give you a general overview of the health care law, including the most up-to-date facts on the latest regulations, compliance deadlines and next steps employers must take.