Qualitative Research Consultants Association

Session : QRCA901
Online Social Networking: A Current Revenue Source for Qualitative Research
Conference : QRCA 2009 Annual Conference
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$15.00

Presenters: Ricardo Lopez and Dorrie Paynter

How can you use the Internet to create new business relationships and increase sales? In this interactive workshop-style presentation, Ricardo Lopez and Dorrie Paynter demonstrate how Internet networking can translate into real clients and real jobs. Both presenters have been highly successful in landing new clients through online networking. You will learn which online tools are more suitable for our line of business and get tips on how to better use them to your benefit.

The presentation covers: The benefits and use of LinkedIn, the premiere social network for business. From setting up a profile and getting recommendations to using Answers and leading groups; The business benefits of Facebook; how seeing the personal side of our business world opens up a new level of connectivity; How QRCs are using Twitter to enhance their brand image and expand their network; Why you may also want to use other social networks like Plaxo Pulse, Spoke, Naymz, etc.; How incorporating RSS feeds, forums, videos and blogs can add content to your networking

This presentation goes in-depth on the intricacies of business networking on the Internet; it focuses on tools and key features that you can tap to really drive new research business your way.

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Session : QRCA902
Tell Me a Picture: Presentation Boot Camp
Conference : QRCA 2009 Annual Conference
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$15.00

Presenters: Liz Van Patten and Bev Thompson

Do you ever get the jitters when you have to present research findings? Have you ever found yourself fielding questions because your presentation wasn’t clear? Do you ever wonder if you’re holding listeners’ attention in a phone presentation? Enlist in “Presentation Boot Camp” and learn to overcome these presenter challenges–and more.

Tell Me a Picture is the companion session to Liz Van Patten’s highly-regarded 2008 QRCA Conference session Show Me a Story, where you will learn to deliver concise, concrete, and well-organized research presentations, resulting in improved listener comprehension and actionable takeaways. Our primary focus will be on in-person presentations and meetings, but we will also offer proven tips for remote (phone or web-based) presentations.

We will select several participants in a random drawing and videotape them to evaluate vocal, verbal and visual effectiveness. Through lively discussion, concrete exercises, and useful handouts, you will learn skills and techniques you can use immediately to increase the effectiveness of research and sales presentations.

You will leave the session with enhanced abilities to: } Project confidence; } Formulate a compelling narrative; } Organize content; } Customize presentations for a particular audience; } Enhance presentations with an effective delivery style; } Integrate visuals for increased memorability

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Session : QRCA903
How to Win Business Using Telephone and Internet IDIs and Focus Groups
Conference : QRCA 2009 Annual Conference
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$15.00

Presenters: Rebecca West, Kate Xenelis, Irene Olegario, and Annie McDonald

Today’s harsh economy, combined with the rapid cultural shift to virtual communication, means you must become comfortable with the methodology of telephone and Internet focus groups, and be able to explain their advantages to clients and prospects. This session will give you a greater comfort level and more in-depth understanding of how these technologies work, what their advantages are, and how you can use them to win business.

The presenters will create live telephone IDI and focus groups with several QRCA members, both with and without Internet and webcams, to illustrate how a virtual IDI or focus group looks and feels.

Attendees will come away with a clear understanding of how research findings from telephone and Internet IDIs and focus groups can match or exceed the quality derived from in-person studies. The session will include techniques for winning studies using financial comparative analysis of telephone and Internet focus groups vs. in-person studies.

Session attendees will emerge with a greater sense of confidence in engaging these methodologies, and how to present their financial advantages to clients who want to accomplish significant research but are now on more limited budgets.

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Session : QRCA904
The Wild Idea Club: Capturing Collective Creativity through Strategic Illustration
Conference : QRCA 2009 Annual Conference
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$15.00

Presenters: Linda Krall and Lauren Goldberg

Discover the benefits of working in tandem with a strategic illustrator. Strategic illustration is a powerful visual system that captures information, ideas and documents and interactively supports group process.

The essence of strategic illustration is the ability to listen, take quick accurate notes and draw. This enables the group’s ideas to come to life via graphic illustrations done instantly (in real-time). Every idea is expressed, captured and visualized.

Benefits of this session include: } More engaged respondents; } Consumers better grasp the concepts you are testing; } Improves moderator productivity and effectiveness – focused on drawing out the respondents, not capturing the words; } The visuals support post focus group client de-brief; } Ready to deliver reporting, same day – instantly lay your visual findings into PowerPoint presentations, saving you time

This session will demonstrate how to foster greater creativity among group members as well as the opportunity to organize the best ideas into an exciting, easy-to-understand, results-oriented template.

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Session : QRCA905
Mobile Market Research and the Trend of Texting
Conference : QRCA 2009 Annual Conference
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$15.00

Presenters: Shaili Bhatt and Shamsu Bhaidani

Web-enabled phones are becoming more prevalent and text messaging has never been more affordable. Micro-blogging and texting trends are transforming the landscape of social media. Far more than a passing trend, mobile communications are here to stay!

This workshop explores how QRCs can use mobile SMS communications (text messaging) and more advanced options to stay connected with “on-the-go” targets and capture real-time information. A case study in conjunction with The University of Oregon exemplifies a hybrid methodology with a mobile component.

During this workshop, we will share tips for conducting mobile market research, how QRCs can personalize mobile communications and encourage respondents to interact with their cell phones, and how to review findings online instead of over the phone. We will also delineate key differences between “outbound” and “inbound” mobile SMS questions, and which technique is valuable for qualitative researchers today. Audience members will participate in real-time demonstration of these techniques to help differentiate them.

In addition, we will work in groups to discuss ideal situations for proposing mobile research as a satisfying option to clients and how mobile research can enhance their studies. Let’s invigorate our toolboxes and let the texting begin!

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Session : QRCA906
Professionalism. Has Technology Changed What Clients Expect? What You Need to Know to Build Business Success!
Conference : QRCA 2009 Annual Conference
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$15.00

Presenter: Diane Harris

You’ve heard someone’s behavior, demeanor or general persona described as being “very professional.” But what does that mean to clients and consultants, and does it really matter to clients, especially when choosing suppliers? Is it important in this age of virtual business and how is it defined in today’s fast-paced, less personal, electronic business world?

We questioned both clients and our members about what professionalism means to them regarding business cultural trends. In this interactive session you’ll learn how important professionalism is in this time of economic downturn, or is price the only consideration? Attendees will also assess their own level of professionalism and develop a personal action plan to address areas where they wish to improve.

Some tangible and intangible areas that will be addressed are: } How do your business actions affect your image? } Phone etiquette; is it okay to take a cell phone call or text in the presence of clients? (Even if they do it?) } What to wear or not to wear to look professional. Does it matter? } How do you make a great impression when taking a client to lunch or dinner? } How does written correspondence affect your professional image? } Travel questions; do you upgrade without upgrading your client?

Session : QRCA907
What are the Real Trends in Qualitative Research? Ask Our Field Service Panel
Conference : QRCA 2009 Annual Conference
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$15.00

Moderator: George Sloan

Panelists: Jim Bryson, Molly Fleischman, Christine Cook, Diane Trotta

Our business is changing faster than ever, through new methodologies and new ways of doing business. To keep up, consultants need to know what’s really happening and what is truly considered to be new. QRCs are not the only qualitative practitioners traveling the focus group circuit; there are many qualitative practitioners using field focus group facilities.

Expand your knowledge and learn from the experience of a panel of highly respected facility owners as they share what they have learned from the wide variety of fieldwork they oversee, and the trends they see in qualitative research, including: } Types of studies that are being booked and the shifts happening as clients move closer to the customer experience: focus groups, depth interviews, ethnography, usability, online, etc. } Changes technology has introduced to the process: recruiting through email, MySpace and Twitter; } Changes that are influencing “traditional” facilities – shifts to living room set-ups, in-home interviews and shop-alongs outside the facilities; } Recruiting in an era when it’s tougher than ever – “everyone is busy,” cell phones are taking over; } The right and wrong ways to cut fieldwork costs without cutting quality; } Feedback facilities get from participants and clients on the research process today

Facility owners are in the position of seeing what many clients and consultants are doing today–and they’re here to give us the inside scoop.

Session : QRCA908
From "What Is" to "What Could Be." The Intersection of Creativity and Qualitative Research
Conference : QRCA 2009 Annual Conference
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$15.00

Presenter: John Holcombe, MA

Are you still researching and dutifully reporting the “what,” as in what consumers think about, what they use, and what they say they want in a product? Do you think like Don Draper? If so, you might be stuck in an industrial age marketing paradigm!

Part salon and part interactive workshop, in this session you’ll gain an understanding of current trends in the client world and what’s driving their need for deep insights to fuel a new marketing paradigm with their consumer front-and-center. Insight, innovation and agility are the new core capabilities, and that means qualitative research is king. QRCs will need to develop skills so that they not only give the “what” but also the “so what” and “now what.”

Participate in discussions with your peers to creatively envision the future of qualitative research and ways to incorporate techniques from other fields into key areas of your qualitative practice including: consumer anthropology, consumer (and client) co-creation, and action/strategic planning. See the promise and a way to get from “What Is” to “What Could Be.”

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Session : QRCA909
Luncheon Speaker Louie Gravance: There's No Business but Show Business
Conference : QRCA 2009 Annual Conference
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$15.00

Ever wonder how a place like Walt Disney World maintains service excellence on a daily basis? In his lively and humorous presentation, Louie Gravance will share a daily matrix for success that can be used by any qualitative research consultant dedicated to providing the finest in client service.

Experiences from his 30-year career in entertainment and corporate training at The Walt Disney Company serve as the backdrop, and Louie is not to be missed!

Session : QRCA910
Taking Qualitative Research to the Next Level by Incorporating Elements of Social Media and Web 2.0
Conference : QRCA 2009 Annual Conference
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$15.00

Presenter: Ben Smithee

The social media revolution has swept the online world and the way companies market to their customers. As market researchers competing in this “new” environment it’s important to understand these new tools and innovative technologies in order to provide the most up-to-date solutions for your clients.

This session will uncover the mystery of social media and exposes the audience to a variety of the available technologies and their effective application to qualitative research. In addition, the audience will be exposed to case studies involving social media and Web 2.0 and will learn how to effectively communicate their value to end clients.

Myths will be dispelled, common missteps will be overcome, and the audience will leave with a clear understanding of how they can compete in the “new” market research arena.

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