Qualitative Research Consultants Association

Session : QRCA730
Luncheon Keynote Speaker - Stimulate Your Creativity with a Whack on the Side of the Head
Roger von Oech
Conference : QRCA 2007 Annual Conference
Speaker(s) :
File Size : 11.4 MB

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$15.00

Roger von Oech, Creative Think, Menlo Park, California, USA

One of the chief things that prevent most of us from being more creative is that we become "prisoners of familiarity.” The more often we do something in the same way again and again, the more difficult it is to think about doing it in any other way. We get locked into how we are already doing it. Thus, sometimes we need a good jolt to our mental apparatus — "a whack on the side of the head" — to force us out of routine patterns and to look for fresh approaches. Roger has found that successful creative thinkers adopt different type of thinking at different stages of the creative process. He recommends thinking like an Explorer, Artist, Judge and Warrior. The Explorer is your role for looking for new information. As an Artist, you play with the idea to create something new. As a Judge, you decide if the idea is worth implementing. And, as a Warrior, you carry your idea out into the world and make it happen. The session will be fun, upbeat and interactive. Some of the main points include: "Look for the Second Right Answer," "Change Your Question," "Borrow from Other Industries," "Shift Perspectives," "Challenge the Rules," "Solve the Right Problem," "Ask a Fool," "Be Dissatisfied" and "Get Rid of Excuses.” There will also be a final exam at the end of the session. Roger van Oech is an internationally recognized leader in stimulating creativity, and his seminars have enriched the creativity of many millions around the world. He has worked with such organizations as AT&T, Apple, CBS, Coca Cola, GE, Hewlett-Packard, Intel, MTV, Mattell, Microsoft, NASA, National Geographic, Nestle, PepsiCo, Procter & Gamble, SONY and the Unites States Olympic Swimming Team. In addition, he is the author of best-selling creativity classics, such as A Whack on the Side of the Head, A Kick in the Seat of the Pants and Expect the Unexpected.

Session : QRCA701
Are You Really a Consultant?
Presenters: Jane Goldwasser and Hank Goldwasser
Conference : QRCA 2007 Annual Conference
Speaker(s) :
File Size : 9 MB

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$15.00

The session’s presenters will provide their viewpoints on what it means to consult rather than just provide research. Come prepared to discuss and debate: -- Signs that one is a consultant rather than just a researcher; -- Advantages and disadvantages of consulting versus research; -- Implications for marketing yourself; -- Plans you should make to reinforce the positioning you choose.

Session : QRCA702
Best Practices in Researching Latinos
Moderator: Ricardo Lopez
Conference : QRCA 2007 Annual Conference
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File Size : 10.5 MB

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$15.00

This session will reveal potential problem areas in doing research with Latinos and offer suggestions to avoid the pitfalls. It will touch on recruitment issues, when to hire a Latino consultant, language issues and use of interpreters, cultural idiosyncrasies that affect the research process and techniques that do and do not work with Latino participants.

Session : QRCA703
Qualitative Research in China and the West: What can we Learn from Each Other?
Presenter: Hamish HC Liu
Conference : QRCA 2007 Annual Conference
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File Size : 9.7 MB

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$15.00

QRCA member and noted Asia-Pacifi c researcher Hamish Liu will demonstrate with deep insights how “Smart International Cooperation” can overcome the typical obstacles we all face.

Energize your own qualitative research practice by understanding the similarities and differences between Eastern and Western qualitative research and how you can tap into global trends and approaches.

Session : QRCA704
Not Your Grandfather's Credential
Presenters: George Balch, Ph.D., Mark Lovell, and Barbara Rosenthal
Conference : QRCA 2007 Annual Conference
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File Size : 9.4 MB

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$15.00

The purpose of this session is to share how the QRCA Task Force undertook the deliberations that led to our fi nal recommendation: that in the best interest of members and the association, this is not the time for QRCA to pursue the credentialing process. Instead, QRCA can achieve more for us and for our industry by concentrating on other objectives.

Members deserve to know, fi nally, why and how — through an intense year of study, analysis, reasoning and extended deliberation — this Task Force reached its conclusion through consensus.

Session : QRCA705
The New Four Stages of Focus Groups
Presenter: Naomi Henderson
Conference : QRCA 2007 Annual Conference
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File Size : 16.8 MB

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$25.00

This session is a call to re-visit those four stages and infuse the world of qualitative research with a “new attitude.” Participants will be asked to look at what we need to bring to our work and to our clients, and they will engage in an interactive exploration of how to make future focus groups fun, fast, fabulous and fi nished. Come to this session ready to share your insights, and leave with some new tools and techniques to bring to your work.

Session : QRCA706
Jump Into High Gear
Presenters: Dorrie Paynter and Matt Towers
Conference : QRCA 2007 Annual Conference
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File Size : 20.5 MB

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$25.00

We will address several common technology-related issues, such as staying connected on the road, what to do before your hard drive crashes, how to turn your talk into text, adding still images to your reports, and once you have those beautiful huge multi-media reports, how to get them to your client. We will also review the latest and greatest technologies to help you in the fi eld, in the offi ce and on the road.

For each tool or technology, we will cover what it does, why you should care, considerations if you decide to purchase it and how much it generally costs. Where practical, we will provide a live demonstration of the technologies and include time at the end for members to show and tell their favorite technology.

Session : QRCA707
Be the Best: How Excellent Moderators Do It!
Presenters: Tina Berry, Chris Barnham, and Caroline Hayter Whitehill
Conference : QRCA 2007 Annual Conference
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File Size : 13.7 MB

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$15.00

At this session, selected AQR members will talk about the latest developments in the UK qualitative industry and in their specifi c areas of interest and expertise. Topics are: “Brand Essence: Reinventing Brand Communications” and “Neuroscience: Another Marketing Panacea or a New Way Forward?”

The speakers in this session will present their papers in a plenary session to all delegates together, with a Q&A section at the end. This session will also be a live Qcast for members of both organizations worldwide.

Session : QRCA708
You Want Me to Do What? What Happens When Purchasing Shows Up?
Presenter: John Gleason
Conference : QRCA 2007 Annual Conference
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File Size : 13.9 MB

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$15.00

This session will also touch on one of the more controversial elements on the topic of business relationships: What happens when purchasing shows up? Do they or should they have a role in decision-making? Can you have “inspired” relationships if purchasing is involved?

This workshop is an open dialogue, and John will draw on the collective experience of the audience to share and learn together.

Session : QRCA709
Blogs and Social Networking: Not Just for Teens and Geeks
Presenter: Ted Kendall
Conference : QRCA 2007 Annual Conference
Speaker(s) :
File Size : 13.6 MB

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MP3

$15.00

Join this session to learn about getting yourself a seat in the room, analyzing what you see and hear and turning all this grassroots discussion into unique insights for your clients and into a revenue stream for yourself. We will share our experience in conducting “Web scans” (the technical term for sitting down in this digital focus group) for clients. We will answer questions around why to propose this, what to outsource and what to do yourself, how to fi nd content online and how to conduct an analysis, and what to consider on whether to insert yourself into the discussions or merely lurk behind the mirror.