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Click Here for Available CASE Content from 2011 and Previous Years

2013 Editor’s Forum

 

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Visit the CASE Event Page: http://www.case.org/Conferences_and_Training/EDFORUM13.html

$199.00



Showing sessions 1 - 10 of (13) TOTAL sessions
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Event : CASE10


Session : CASE1301
Keynote Session - The Alumni Magazine in a Time of Crisis: Lessons Learned from The Penn Stater
Conference : Editors Forum
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$65.00


  • Presenter: Tina Hay, Editor, The Penn Stater, Pennsylvania State University


Session : CASE1304
Keynote Session - Content Strategy: The New Imperative
Conference : Editors Forum
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$65.00


  • Presenter: Kristina Halvorson, Ceo and Founder, Brain Traffic
  • How's your website content? Great? Good? Not so much? When you're constantly reacting to the ever-changing demands of industry and technological advances, it's hard to slow down and think strategically about your online presence. What should you prioritize? Redesign your website? Go mobile? Get social? If you want to (finally) get control of your digital presence, then you need to start with the one thing that really, really counts: your content. Kristina Halvorson will introduce you to the practice of content strategy and how it can transform your web presence from the inside out, then share quick tips about how to get started right away.


Session : CASE1305
Starting Your iPad Magazine
Conference : Editors Forum
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$65.00


  • Speakers: Lynette Lamb, Editor; and Brian Donahue, Freelance Art Director, Macalester College; and Brian Brown, Director of Publications and Senior Editor, University of St Thomas
  • As more and more commerical magazines develop iPad or tablet versions, alumni magazine editors are wondering if they should follow the trend. This panel of alumni magazine editors and designers—all of whom have recently started iPad versions of their own publications—discuss the benefits and pitfalls of this new technology and how and why they produced their college's iPad magazines.


Session : CASE1306
All Gain, No Pain: Giving Stories That Work
Conference : Editors Forum
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$65.00


  • Speakers: Charles Higginson, Publications Manager, University of Kansas Endowment Association; and Amy Sitze, Managing Editor, University of Minnesota
  • Private philanthropy plays a big part in keeping the lights on at our institutions, so the pressure to write about it won't go away. However, many editors hate running these stories because they're boring, fawning, and/or full of institutional and development jargon—and readers rank them dead last in surveys. In this session, two editors of philanthropy-focused publications help you escape the model of "boring donor story." Using examples from various college and university magazines, including our own, we'll provide some ideas on making those stories just as compelling and engaging as the rest of your magazine—and how to enlist your development team as allies in this approach.


Session : CASE1307
Custom-Fit Redesigns: New Models for Reimagining Your Magazine without Breaking the Bank
Conference : Editors Forum
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$65.00


  • Speakers: Chris Horn, Director, University Magazine Group, University of South Carolina; Jodi O'Donnell, Director of Development Communications, Iowa State University; and Shane Shanks, Senior Strategist, Zehno Cross Media Communications
  • You're ready to redesign your magazine, so how can you bring in fresh thinking? In the traditional model, schools with big budgets turned the redesign over to consultants, while schools with no budgets handled it themselves. But now there are new customized models that maximize internal and outside expertise without breaking the bank. This session spotlights two case studies: At the Iowa State University Foundation, the staff brought in outside experts to clarify strategy, reshape content and build new templates, but managed future issues internally. At the University of South Carolina, consultants worked as extensions of the in-house team to sharpen goals, rethink the editorial mix and develop the design mood. Then the reenergized internal staff rolled out the final product.


Session : CASE1308
Getting Back to Basics: 37 Simple Things You Can Do Now to Improve Your Magazine (and 32 of them are free)
Conference : Editors Forum
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$65.00


  • Speakers: Maureen Harmon, Editor, Denison Magazine, Denison University; and Dan Morrell, Editor, WIT Magazine, Wentworth Institute of Technology
  • We all know magazines can—and should—be more than running lists of wedding photos, faculty grants, job promotions, baby pictures and deaths, but sometimes that's easier said than done. There are bosses to convince, a staff to train and an old mold to break. This is a session for newcomers to the college magazine world or for those of us who want to breathe a little life into a publication that hasn't changed since 1982. Ditch the grip 'n grins, toss the donor profiles aside and know you are not alone. We'll give you tips to take home and implement with little to no cost.


Session : CASE1309
Socializing Your Magazine
Conference : Editors Forum
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$65.00


  • Speaker: Ryan Denham, Writer and Online Editor, Illinois State Magazine
  • How can you use social media to extend the reach, impact and reputation of your college or university magazine? And, conversely, how can you use your magazine to strengthen your institution's social media presence and overall reputation? This session will look at the full range of social media tie-ins, including editor's blogs, twitter feeds, LinkedIn, Pinterest, magazine coverage of social media, and more—with an emphasis on goal setting and how to define and measure success.


Session : CASE1310
Need a Feature—Fast?
Conference : Editors Forum
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$65.00


  • Speakers: Matt Jennings, Editorial Director, Middlebury College; and Paige Parvin, Editor, Emory University
  • It could happen to any one of us, for any number of reasons: a week or two before press time, a feature story falls through, leaving a gaping hole in the middle of your magazine. Maybe the professor profiled is embroiled in scandal. Maybe the alumni-founded company goes under. Maybe the patient takes a turn for the worse. Whatever the reason, you have a problem. We have a solution: back-up stories. In this session, we'll arm you with plenty of creative, compelling, low-maintenance feature ideas that can be pulled off in a hurry or completed anytime and kept on ice for emergencies. And the best part—your readers will never know the difference.


Session : CASE1311
Stories for Sale: How to Hire and Keep Good Freelance Writers
Conference : Editors Forum
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$65.00


  • Speakers: Betsy Robertson, Editor, Auburn Magazine, Auburn University; and Kelly Simmons, Editor, Georgia Magazine, University of Georgia
  • Jackpot! You've scored a budget line for freelance writing. Now what? We'll show you how to find and develop a stable of freelance writers to fit your editorial needs; establish contracts to set job parameters and minimize misunderstandings; negotiate rates; and manage the editor/writer relationship in order to get the best work.


Session : CASE1312
Students: Your Secret Weapon
Conference : Editors Forum
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$65.00


  • Speaker: Jeff McClellan, Editor, BYU Magazine, Brigham Young University
  • As budgets constrict and technologies develop, a particular resource—abundant in all our organizations—becomes more and more valuable. What can bring fresh ideas, expand capacity, adapt to new technologies and provide quality work? Students. Our campuses are full of eager young talent and bright minds that can contribute positively to our efforts. In 2012 BYU Magazine received two national CASE awards (gold and silver) due, at least in part, to the work of students. In this multimedia and interactive session, we will discuss why students can be helpful and how to manage them well. We will address hiring, training, mentoring and evaluating, and we will cover the four steps of skill development that you can use to turn bright but callow students into savvy, proficient contributors.



     


Showing sessions 1 - 10 of (13) TOTAL sessions
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