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 | Event ID : BDI101
Business Development Institute
Mobile Social Communications
New York
Click Here to View ALL MEDIA (6 Sessions Available).
Mobile Social is more than the latest land grab in marketing. It’s where online meets offline; and, it’s proving to be one of the biggest opportunities for marketers and communicators to actually build one-on-one relationships with customers while increasing sales. New mobile social platforms allow brands to tailor messages and product offerings to consumers based on their location and loyalty. Our half day conference will share the best case studies of how real brands are achieving tangible business goals integrating mobile social strategies into their overall marketing and communications approach.
We will address the following questions:
- What are the best examples of how leadings brands use mobile social strategies to achieve business goals?
- How are mobile social platforms such as Facebook, Yelp, Foursquare, Gowalla, Groupon, and Buzzd working with brands to connect with consumers?
- How do you integrate mobile social strategies into your enterprise's marketing and communications platform?
- How do you overcome challenges from extending existing social media platforms into the mobile space?
- Who are the leading agencies and technology players that have experience in helping brands create and execute mobile social strategies?
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 | Event ID : BDI102
Business Development Institute
Financial Services Social Communications: Case Studies & Roundtables
New York, NY
November 18th, 2010
Click Here to View ALL MEDIA (7 Sessions Available).
We
will explore how leading financial institutions are embracing social
media and marketing to achieve business goals despite the regulated
environment. BDI has produced two Financial Services Social
Communications Leadership Forums over the past year at New York
University in partnership with The Wall Street Journal. Speakers from
Alliance Bernstein, Citibank, Covestor, Deutsche Bank, The Wall Street Journal, T. Rowe Price, HSBC, FaceTime Communications, LightSpeed Financial, and The New York Stock Exchange participated and over 150 senior marketing, communications and compliance professionals attended. The event will cover the following questions: - How do you deal with compliance issues when planning and implementing social media strategies?
- What can be learned from FINRA’s guidance?
- Why are real-time social media tools, such as Twitter, gaining momentum and what is the business case to use them?
- How do you connect with your sales and distribution partners via social media and social networking?
- How do you create and participate in communities to achieve communications, education, and branding objectives?
- How do you create effective partnerships with new financial services media leaders beyond advertising?
- What
are the best examples of how to use social communications to connect
internally with employees, investors, and stakeholders?
- What are the tools, technologies, and best practices for monitoring and measuring social communications?
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